Initiate. Restore. Lead.

 The Rugged Way is an invitation to take a path less travelled—one that moves beyond mere survival into a life of restorative presence. In a world that is moving faster and growing shallower, we create a sacred space that every child longs for: time in nature where distraction drops away, courage rises, and they can hear the truth of who they are from the man who loves them most. 

By stepping into this intentional process of initiation and rites of passage, fathers become "family tree changers," reshaping their lineage for generations to come and starting to end the cycle of fatherlessness. 

Through raw adventure and the crucible of the wild, we provide the environment for hearts to be restored and for the next generation to be ushered into godly adulthood. We believe that growth happens at the edge, and we invite you to join us as we recover the ancient art of character formation and reclaim the story God uniquely authored for you, your kids and your family.

Since the start of 2024 we have been gathering each month with men who realise they can't do it alone and need other men to encourage them, share stories of the victories and defeats, and eat way too much meat!

We call this gathering the "BoB's Fire" which stands for Band of Brothers.

Use the "Say Hi!" form below to sign up to our SMS alert group for the next BoB's Fire.